Christina GkofainProduct CoalitionCOVID-19: The Never-Ending Minimum Viable Product (MVP) of 2020 In EuropeI still remember when the first case in China became known. It was December, I was grabbing a coffee with a colleague in the kitchen area…May 10, 2021May 10, 2021
Christina GkofainProduct CoalitionKilling Product Features With TactAfter almost 1 year of silence, I had to think quite carefully what would trigger my comeback in writing again frequently about topics…Mar 25, 20212Mar 25, 20212
Christina GkofainAgile InsiderA/B Testing: What Lies Beneath the Powerful WeaponA/B testing has definitely gained momentum; you see it, literally, everywhere. Whether you are in e-commerce, desiring…May 1, 2020May 1, 2020
Christina GkofainAgile InsiderThe Transformation of the Traditional Marketing Mix in the Digital AgoraIt is becoming more and more apparent that we are shifting our focus from traditional to digital in order to…Apr 13, 2020Apr 13, 2020
Christina GkofainAgile InsiderThe 2020 View Inside the Product Manager’s WorldProduct management has undergone significant evolution, with a series of methodologies, tactics and best practicesFeb 24, 20202Feb 24, 20202
Christina GkofaReturning To My Roots: From Hamodrakas Restaurant Back To The HORECA IndustryThis article is going to be a little different than the previous ones. The focus is more about sharing with you my personal story than…Feb 1, 2020Feb 1, 2020
Christina GkofainAgile InsiderMarket Research: A Vital Spice in Product DevelopmentMarket research is the process by which product managers accumulate and interpret information about market drivers, products or services…Dec 1, 20191Dec 1, 20191
Christina GkofainAgile InsiderDigital Strategy: Best Practices & Emerging TrendsMarketing is continuously evolving and even though some tactics will always be labelled as old time classics, there are also some…Jul 24, 20191Jul 24, 20191
Christina GkofainAgile InsiderTechniques for Product Ideation: Generation, Selection and ImplementationWhat lies beneath the world of product ideation.Jun 18, 2019Jun 18, 2019
Christina GkofainAgile InsiderProduct Differentiation: What Every Product Manager Needs to KnowProduct Differentiation DefinedMay 20, 2019May 20, 2019