Christina Gkofa – Medium

Christina Gkofa

Published in
Product Coalition

COVID-19: The Never-Ending Minimum Viable Product (MVP) of 2020 In Europe

I still remember when the first case in China became known. It was December, I was grabbing a coffee with a colleague in the kitchen area…

May 10, 2021

COVID-19: The Never-Ending Minimum Viable Product (MVP) of 2020 In Europe

May 10, 2021

Published in
Product Coalition

Killing Product Features With Tact

After almost 1 year of silence, I had to think quite carefully what would trigger my comeback in writing again frequently about topics…

Mar 25, 2021

Killing Product Features With Tact

Mar 25, 2021

Published in
Agile Insider

A/B Testing: What Lies Beneath the Powerful Weapon

A/B testing has definitely gained momentum; you see it, literally, everywhere. Whether you are in e-commerce, desiring…

May 1, 2020

A/B Testing: What Lies Beneath the Powerful Weapon

May 1, 2020

Published in
Agile Insider

The Transformation of the Traditional Marketing Mix in the Digital Agora

It is becoming more and more apparent that we are shifting our focus from traditional to digital in order to…

Apr 13, 2020

The Transformation of the Traditional Marketing Mix in the Digital Agora

Apr 13, 2020

Published in
Agile Insider

The 2020 View Inside the Product Manager’s World

Product management has undergone significant evolution, with a series of methodologies, tactics and best practices

Feb 24, 2020

The 2020 View Inside the Product Manager’s World

Feb 24, 2020

Returning To My Roots: From Hamodrakas Restaurant Back To The HORECA Industry

This article is going to be a little different than the previous ones. The focus is more about sharing with you my personal story than…

Feb 1, 2020

Returning To My Roots: From Hamodrakas Restaurant Back To The HORECA Industry

Feb 1, 2020

Published in
Agile Insider

Market Research: A Vital Spice in Product Development

Market research is the process by which product managers accumulate and interpret information about market drivers, products or services…

Dec 1, 2019

Market Research: A Vital Spice in Product Development

Dec 1, 2019

Published in
Agile Insider

Digital Strategy: Best Practices & Emerging Trends

Marketing is continuously evolving and even though some tactics will always be labelled as old time classics, there are also some…

Jul 24, 2019

Digital Strategy: Best Practices & Emerging Trends

Jul 24, 2019

Published in
Agile Insider

Techniques for Product Ideation: Generation, Selection and Implementation

What lies beneath the world of product ideation.

Jun 18, 2019

Techniques for Product Ideation: Generation, Selection and Implementation

Jun 18, 2019

Published in
Agile Insider

Product Differentiation: What Every Product Manager Needs to Know

Product Differentiation Defined

May 20, 2019

Product Differentiation: What Every Product Manager Needs to Know

May 20, 2019

Christina Gkofa

Christina Gkofa

Product addict in the tech industry since 2014 (OLX, Metro Markets, StepStone, trivago). Respect great UX and retention. Cuisine and wine explorer, pug lover

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