Christina GkofainProduct CoalitionCOVID-19: The Never-Ending Minimum Viable Product (MVP) of 2020 In EuropeI still remember when the first case in China became known. It was December, I was grabbing a coffee with a colleague in the kitchen area…5 min read·May 10, 2021----
Christina GkofainProduct CoalitionKilling Product Features With TactAfter almost 1 year of silence, I had to think quite carefully what would trigger my comeback in writing again frequently about topics…7 min read·Mar 25, 2021--2--2
Christina GkofainAgile InsiderA/B Testing: What Lies Beneath the Powerful WeaponA/B testing has definitely gained momentum; you see it, literally, everywhere. Whether you are in e-commerce, desiring…8 min read·May 1, 2020----
Christina GkofainAgile InsiderThe Transformation of the Traditional Marketing Mix in the Digital AgoraIt is becoming more and more apparent that we are shifting our focus from traditional to digital in order to…5 min read·Apr 13, 2020----
Christina GkofainAgile InsiderThe 2020 View Inside the Product Manager’s WorldProduct management has undergone significant evolution, with a series of methodologies, tactics and best practices5 min read·Feb 24, 2020--2--2
Christina GkofaReturning To My Roots: From Hamodrakas Restaurant Back To The HORECA IndustryThis article is going to be a little different than the previous ones. The focus is more about sharing with you my personal story than…5 min read·Feb 1, 2020----
Christina GkofainAgile InsiderMarket Research: A Vital Spice in Product DevelopmentMarket research is the process by which product managers accumulate and interpret information about market drivers, products or services…6 min read·Dec 1, 2019--1--1
Christina GkofainAgile InsiderDigital Strategy: Best Practices & Emerging TrendsMarketing is continuously evolving and even though some tactics will always be labelled as old time classics, there are also some…6 min read·Jul 24, 2019--1--1
Christina GkofainAgile InsiderTechniques for Product Ideation: Generation, Selection and ImplementationWhat lies beneath the world of product ideation.8 min read·Jun 18, 2019----
Christina GkofainAgile InsiderProduct Differentiation: What Every Product Manager Needs to KnowProduct Differentiation Defined·6 min read·May 20, 2019----