Christina Gkofa – Medium

Christina Gkofa

Christina Gkofa
in
Product Coalition

COVID-19: The Never-Ending Minimum Viable Product (MVP) of 2020 In Europe

I still remember when the first case in China became known. It was December, I was grabbing a coffee with a colleague in the kitchen area…

5 min readMay 10, 2021

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COVID-19: The Never-Ending Minimum Viable Product (MVP) of 2020 In Europe

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Christina Gkofa
in
Product Coalition

Killing Product Features With Tact

After almost 1 year of silence, I had to think quite carefully what would trigger my comeback in writing again frequently about topics…

7 min readMar 25, 2021

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Killing Product Features With Tact

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Christina Gkofa
in
Agile Insider

A/B Testing: What Lies Beneath the Powerful Weapon

A/B testing has definitely gained momentum; you see it, literally, everywhere. Whether you are in e-commerce, desiring…

8 min readMay 1, 2020

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A/B Testing: What Lies Beneath the Powerful Weapon

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Christina Gkofa
in
Agile Insider

The Transformation of the Traditional Marketing Mix in the Digital Agora

It is becoming more and more apparent that we are shifting our focus from traditional to digital in order to…

5 min readApr 13, 2020

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The Transformation of the Traditional Marketing Mix in the Digital Agora

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Christina Gkofa
in
Agile Insider

The 2020 View Inside the Product Manager’s World

Product management has undergone significant evolution, with a series of methodologies, tactics and best practices

5 min readFeb 24, 2020

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The 2020 View Inside the Product Manager’s World

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Christina Gkofa

Returning To My Roots: From Hamodrakas Restaurant Back To The HORECA Industry

This article is going to be a little different than the previous ones. The focus is more about sharing with you my personal story than…

5 min readFeb 1, 2020

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Returning To My Roots: From Hamodrakas Restaurant Back To The HORECA Industry

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Christina Gkofa
in
Agile Insider

Market Research: A Vital Spice in Product Development

Market research is the process by which product managers accumulate and interpret information about market drivers, products or services…

6 min readDec 1, 2019

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Market Research: A Vital Spice in Product Development

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Christina Gkofa
in
Agile Insider

Digital Strategy: Best Practices & Emerging Trends

Marketing is continuously evolving and even though some tactics will always be labelled as old time classics, there are also some…

6 min readJul 24, 2019

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Digital Strategy: Best Practices & Emerging Trends

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Christina Gkofa
in
Agile Insider

Techniques for Product Ideation: Generation, Selection and Implementation

What lies beneath the world of product ideation.

8 min readJun 18, 2019

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Techniques for Product Ideation: Generation, Selection and Implementation

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Christina Gkofa
in
Agile Insider

Product Differentiation: What Every Product Manager Needs to Know

Product Differentiation Defined

6 min readMay 20, 2019

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Product Differentiation: What Every Product Manager Needs to Know

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Christina Gkofa

Christina Gkofa

Product addict in the tech industry since 2014 (OLX, Metro Markets, StepStone, trivago). Respect great UX and retention. Cuisine and wine explorer, pug lover

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