After almost 1 year of silence, I had to think quite carefully what would trigger my comeback in writing again frequently about topics that matter. So while preparing for the ProductTank Rotterdam panel discussion, I decided to take the time and actually write a piece about “Killing Product Features”, sharing…

A/B testing has definitely gained momentum; you see it, literally, everywhere, with digital products we all use on a daily basis. Think of Zalando, Booking.com, trivago, Netflix, Amazon, LinkedIn, Facebook and many more. Whether you are in e-commerce, desiring to boost successful checkouts or your average order value; in media…

It is becoming more and more apparent that we are shifting our focus from traditional to digital in order to effectively grapple with the IT and internet world. In the current landscape, how are you going to rise, capture attention and speak to your customer’s heart? It is essential to…

Product management has undergone significant evolution, with a series of methodologies, tactics and best practices becoming widely embraced, including iterative experimentation, data-driven decision-making and near-constant collection of customer feedback. Product management has come a long way in the past century: From the 1930s, with Neil H. McElroy at Procter &…

This article is going to be a little different than the previous ones. The focus is more about sharing with you my personal story than writing about a specific topic around Product Management. I actually did not see it coming so soon, me getting into the HoRECa industry (again!), …

Market research is the process by which product managers accumulate and interpret information about market drivers, products or services to be offered, and about customer needs. To enable decision making, it is crucial to conduct research and maintain in-depth understanding of your competition and the industry as a whole, as…

Marketing is continuously evolving and even though some tactics will always be labelled as old time classics, there are also some pioneering trends that come to shake up what we thought we knew which in the end can make a difference in your digital strategy. A digital strategy is the…

Ideation is the composition of ideas or concepts. So what would you label as an idea then? An idea can be interpreted as a spark of light, revealing a new course of action. Fresh ideas are the heart of innovation and advancement. …

Product Differentiation Defined Edward Chamberlin originally coined this concept in The Theory of Monopolistic Competition. Simply put, it refers to the introduction of unique, original aspects or features to a product which establish its unique selling proposition (USP). The distinctness we can expect to see can be something concrete, such as speed or…